Masking SMS

**Masking SMS** is a type of text message where the sender’s identity appears as a custom name or brand instead of a phone number. This allows businesses to display their brand name, like “VoxoSMS,” on recipients’ phones, making messages instantly recognizable and professional. It’s commonly used for marketing campaigns, notifications, and alerts where branding matters, but recipients cannot reply directly to the message since it doesn’t show a real phone number.