NON Masking SMS

Non-masking SMS is a type of text message where the sender’s actual phone number is shown to the recipient instead of a custom name or brand ID. This allows recipients to see who sent the message and reply directly, making it ideal for two-way communication, customer support, or interactive notifications. Unlike masking SMS, which displays a branded sender name for marketing or alerts, non-masking SMS focuses on transparency and direct contact between sender and recipient.